As UK shops begin to reopen following a three-month lockdown, one thing is certain — consumer shopping behaviour has changed dramatically.
Record numbers of consumers have been turning online and the online customer journey has become more complex and fragmented. Consumers are sourcing products through a wider range of digital channels than ever before - with email, websites and social media - and their purchasing decisions can span over weeks or be made in an instant as inspiration strikes.
For brands and retailers, this has created a host of new challenges – how do you consistently reach, communicate and engage with your customers across all of these different channels, to capitalise on discovery and encourage purchasing behaviours?
In this webinar, we join up with ChannelAdvisor, leaders in e-commerce solutions, to provide actionable advice and best practice on how to diversify and maximise your digital presence to optimise your multi-channel sales and build your competitive advantage in the immediate and longer-term.
Who is this event for?
Colleagues with responsibility for digital strategy and operations, digital and omni-channel marketing, online sales, e-commerce
what will you take away?
- Get the most up-to-date figures on consumer purchasing behaviour and attitudes
- Explore how you can adapt and develop your digital strategy with practical steps to encourage sales
- Gain advice on how to maximise your presence across key digital platforms including Google, Amazon, Facebook and Instagram
- Understand ways to future proof your digital strategy for the longer-term
Our webinars are facilitated through BrightTALKRegister