The BRC-Google Online Retail Monitor (ORM) measures changes and trends in the growth of retail search terms over time. Google compiles data by weighting terms according to their historical likelihood of being related to retail searches.


Through the ORM, you’ll find detailed analysis of search volumes across different retail categories, including Grocery, Clothing & Footwear, Health & Beauty, and more. With international retail growing in importance, our Online Retail Monitor has evolved to capture search data for the UK’s key export destinations globally