COMMUNITIES

Member-only insight, events and influence

Marketing Community

Retail is undergoing a period of transformational change. The internet and other technologies have led to an explosion in opportunities to create, access and share information. It has also enabled retailers to collect and analyse vast quantities of data on consumer behaviour, allowing them to shape their marketing to shoppers.

While consumers themselves are exerting increasing influence over purchasing behaviour, retailers are coming under increasing scrutiny for their role both in guiding what shoppers buy and how they use data in their possession.

The Marketing Community strives to inform strategy and decision-making by sharing market/consumer insight, benchmarking data and policy changes.


Members

  • Marketing and Customer Insight Directors and Managers
  • Data Scientists and Data Analysts

Community Manager

   

Rachel Lund //
Head of Retail insights and analytics

     

A macroeconomist by training, Rachel has worked in both government and consultancy, where she specialised in forecasting, scenario analysis and economic impact modelling.

Contact Peter by email or connect via LinkedIn

 

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