address 5th Floor Kings House
174 Hammersmith Road,
W6 7JP

4C Associates is a leading procurement and supply chain consultancy, who work collaboratively with forward-thinking clients to deliver real business value across a wide range of transformation and cost optimisation service offerings. With a proven track record across multiple industries and geographies, 4C Associates are practitioners, not just advisers, who deliver results with their clients, every step of the way.

Our retail team helps businesses build resilient procurement, buying and supply chain strategies that deliver real bottom line margin improvement by helping them better understand their end-to-end cost to serve and margin performance. We bring a wealth of practical retail experience from a wide range of retail sectors, working collaboratively with your teams, sitting side by side with them, to deliver long term value to your business.