Technology has fundamentally changed how people shop and is driving significant transformation across the retail industry. Covid has accelerated this change, with online sales growing by around 40% during the pandemic and retailers investing in enhancing their digital offering and finding innovative ways to reach their customers, in some cases doubling online capacity in only a few months. 

The distinction between online and physical retail is increasingly meaningless with the vast majority of retailers interacting with their customers seamlessly across channels – just as true for supermarkets and large department stores as it is for small independent businesses. 

As the online retail market continues to grow, and the needs of retailers develop – from skills and regulation, to sustainability and tax, BRC is leading on the issues that matter, via our Communities.