Last month alone saw 2.9 billion visits to UK retail websites. With more and more shoppers going online, ensuring a first-rate online customer experience is vital. How retailers identify and steer customers through their individual online journeys is key.
With our partners at ForgeRock, this webinar will explore how retailers can effectively manage their customers’ identities to optimise the online user journey. Join this webinar to gain an understanding of how and what information you are collecting about your customers online and how you can use this to boost customer loyalty and ultimately growth in your online sales.
WHY TUNE IN?
- Understand the fundamentals of effective identity management
- Explore the role of identity management in the online user journey
- Find out how to create a seamless, personalised customer experience
- Establish what a really good solution would look like for your online platform
Alex Laurie //
Doug Norton-Bilsby //
Rachel Lund //
BRC webinars are facilitated through BrightTALK.