It is almost a year since the General Data Protection Regulations (GDPR) came into force. During this time we have seen a huge step change in how organisations use and collect personal data and in consumer awareness. For retailers, personal data represents a huge opportunity for revenue growth in key areas such as data driven marketing and supply chain efficiencies. How can your business harness these benefits whilst remaining compliant with the law and maintaining consumer trust in your use of personal data?

This webcast from the BRC, in association with PwC, will help retailers navigate the complexity of current legislation. It will give practical advice on how to manage risk as the legislation evolves and will bring all this to life with a number of case studies.



  • Gain key insights into retailers’ obligations and data driven marketing. What do you need to be thinking about when carrying out marketing and profiling activities? What can you learn from recent cases, findings from the regulator and the concerns being raised by privacy advocates

  • Get practical advice on how to pinpoint and mitigate risk in relation to your E-commerce supply chains. What can you learn from recent high-profile data breach cases and the flaws they have uncovered in supply chain processes?

  • Look back at the key data protection cases, clarifications and regulatory developments from the first year of the GDPR. How do these impact on your business and how can you best apply any learning within your retail organisation?


 Emily Sheen  


Emily is a Manager in the UK Data Protection Strategy, Legal and Compliance Team. She is also the retail lead within PwC’s Core Data Protection Team.

Emily has extensive experience in delivering data protection programmes, setting up new data protection teams and overseeing the implementation of their governance, business as usual activities and GDPR compliance programmes. Emily has worked with a wealth of global organisations to help deliver the strategic and practical elements of their GDPR programmes.

 Stewart Room  


Stewart is the global leader of PwC’s cyber security and data protection legal services practice, the joint global leader of the multi-disciplinary data protection practice, and the UK data protection practice leader.

He specialises in data protection, information management and cyber security. This includes programme design and delivery, the commercial exploitation and security of data and regulatory investigations including litigation arising from its misuse. A founding director of Cyber Security Challenge UK he is also the President of the National Association of Data Protection Officers and the editor of the Cyber Security Practitioner journal.


Prof. dr. Srechko Kontelj OAM//
Group Legal Director

Dr. Kontelj has been a Specialist Reserve Legal Officer with the Royal Australian Air Force since June 2002. In that time, he has provided legal advice to members of the Australian Defence Force in various Military Administrative and Discipline Law matters.

He has received numerous awards over his career including being named in the Legal 500 – GC Powerlist UK (Retail & Consumer Products) 2019, The Financial Times GC 25 List – 2018, Lawyers Weekly, Australian Corporate Counsel of the Year - 2014 and ACLA, Australian Corporate Lawyer of the Year – 2011.

In 2013 Dr Kontelj was appointed Clinical Professor by Deakin University School of Medicine where he lectures in the areas of medico legal law and ethics

Graham Wynn  

GRAHAM Wynn //

Graham joined the BRC in 2000, and is the Assistant Director for Consumer, Competition, and Regulatory Affairs. He has been Chairman of the Eurocommerce Internal Market and Consumer Affairs Committee since 2013, having first lobbied in the EU in 1979. Prior to the BRC he was Secretary General of an international political organisation and Head of Policy and the Shadow Cabinet Secretariat of the Liberal Party of Australia.


BRC webinars are facilitated through BrightTALK.

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For more information contact us at events@brc.org.uk