BRC Learning

Careers and professional development in retail

BRC Learning

Careers and professional development in retail

We have teamed up with an experienced retail marketing practitioner more2 to help retailers harness customer data and improve commercial performance through understanding important marketing metrics. This is a closed workshop, led by more2’s CEO and Founder, Kevin McSpadden, who has distilled over 27 years of experience in leading growth strategies for hundreds of direct and retail brands into this programme.

WHO IS IT FOR?

  • The course is suitable for CEOs, CFOs, board level and the senior leadership level immediately below. It requires no prior marketing experience.

How can this training help your employees?

Explore how retail and direct brands drive sustained growth and profitability by measuring the right marketing data that link customer behaviour to business performance. Topics include:

  • growth levers for direct brands
  • establishing a customer economic model
  • the metrics that matter
  • managing digital transformation
  • how to measure customer loyalty
  • multi-year forecasting
  • marketing effectiveness

More2 have worked almost exclusively with the retail sector for over 18 years, and today help over 80 clients apply customer data to drive growth. Kevin has honed these principles over years spent delivering customer economics workshops to senior retail stakeholders.

Content Delivery

This is an interactive group workshop, delivered in two virtual classroom sessions. The course is supported by additional reading materials, short videos, and a 1 to 1 consultation call 2 months after the course is complete. The goal of this call is to support you in applying what you have learned in your business.

Dates and Prices

The workshop is best suited for groups of eight to ten individuals.

The prices depend on the size of the group. Please contact us directly.

Start Date: Flexible

If you would like to know more, please get in touch.

We have teamed up with an experienced retail marketing practitioner more2 to help retailers harness customer data and improve commercial performance through understanding important marketing metrics. The programme is led by more2’s CEO and Founder, Kevin McSpadden, who has distilled over 27 years of experience in leading growth strategies for hundreds of direct and retail brands into this programme.

WHO IS IT FOR?

  • The course is suitable for CEOs, CFOs, board level and the senior leadership level immediately below. It requires no prior marketing experience.

How can this training help your employees?

Explore how retail and direct brands drive sustained growth and profitability by measuring the right marketing data that link customer behaviour to business performance. Topics include:

  • growth levers for direct brands
  • establishing a customer economic model
  • the metrics that matter
  • managing digital transformation
  • how to measure customer loyalty
  • multi-year forecasting
  • marketing effectiveness

More2 have worked almost exclusively with the retail sector for over 18 years, and today help over 80 clients apply customer data to drive growth. Kevin has honed these principles over years spent delivering customer economics workshops to senior retail stakeholders.

Content Delivery

This is an interactive group workshop, delivered in two virtual classroom sessions. The course is supported by additional reading materials, short videos, and a 1 to 1 consultation call 2 months after the course is complete. The goal of this call is to support you in applying what you have learned in your business.

Dates and Prices

The workshop is best suited for groups of eight to ten individuals.

The prices depend on the size of the group. Please contact us directly.

Start Date: Flexible

If you would like to know more, please get in touch.

register interest and reserve your seats

Find out more about our partnership with more2

register interest and reserve your seats

Find out more about our partnership with more2