BRC Learning

Careers and professional development in retail

BRC Learning

Careers and professional development in retail

Understanding Customer Value - April 2021

This programme enables marketing, finance, human resources, and trading functions to come together around a common view of customer value, breaking down silos and making the customer metrics everyone’s business. This course complements our Customer Economics for Executive Leaders course, through enabling the wider organisation outside of the board/senior leadership to own a stake in building and sustaining customer value.

WHO IS IT FOR?

  • The programme is suitable for managers and directors in finance, HR, trading and operations, policy, and organisational change, directly below the Board level, and with a strategic or cross-functional remit. It requires no prior marketing or financial experience.

How can this training help your employees?

The programme addresses three major challenges:

1. The need to break down departmental silos and empower every team with metrics they understand that measure their contribution to customer value.

2. The importance for all retailers of having a strong data driven omnichannel retail proposition. The pace of data adoption is much slower for mature retailers with complex organisations and large customer bases, which makes it harder for them to compete with the data-orientated online players.

3. Retail businesses generate an extensive amount of data both in store and online. A lack of knowledge of what good looks like, combined with structural/technical hurdles, means that few can build a pragmatic, joined-up view of each customer and how their behaviour influences the bottom line.

By the end of this course, each decision maker will understand

  • how all core functions contribute to customer retention and acquisition,
  • how to make day-to-day trading decisions according to their impact on your customer economics,
  • how to calculate what customers are worth to your business and how their behaviour affects your bottom line,
  • the impact of platforms like Google and Facebook on how your business works and reaches customers.

Content Delivery

The programme is delivered by more2. The delivery method is through two virtual classroom sessions. The course comprises key takeaway notes, short videos, and a group discussion 2 months after the course to support you in applying for the lessons in your business.

Dates and Prices

Prices: £999 per person. The price is flexible for in-house workshops and depends on the group size and the number of requested workshops.

Dates: 15th & 29th April, and 17th & 30th June 20

If you would like to know more, or book your place, please get in touch.

Understanding Customer Value - April 2021

This programme enables marketing, finance, human resources, and trading functions to come together around a common view of customer value, breaking down silos and making the customer metrics everyone’s business. This course complements our Customer Economics for Executive Leaders course, through enabling the wider organisation outside of the board/senior leadership to own a stake in building and sustaining customer value.

WHO IS IT FOR?

  • The programme is suitable for managers and directors in finance, HR, trading and operations, policy, and organisational change, directly below the Board level, and with a strategic or cross-functional remit. It requires no prior marketing or financial experience.

How can this training help your employees?

The programme addresses three major challenges:

1. The need to break down departmental silos and empower every team with metrics they understand that measure their contribution to customer value.

2. The importance for all retailers of having a strong data driven omnichannel retail proposition. The pace of data adoption is much slower for mature retailers with complex organisations and large customer bases, which makes it harder for them to compete with the data-orientated online players.

3. Retail businesses generate an extensive amount of data both in store and online. A lack of knowledge of what good looks like, combined with structural/technical hurdles, means that few can build a pragmatic, joined-up view of each customer and how their behaviour influences the bottom line.

By the end of this course, each decision maker will understand

  • how all core functions contribute to customer retention and acquisition,
  • how to make day-to-day trading decisions according to their impact on your customer economics,
  • how to calculate what customers are worth to your business and how their behaviour affects your bottom line,
  • the impact of platforms like Google and Facebook on how your business works and reaches customers.

Content Delivery

The programme is delivered by more2. The delivery method is through two virtual classroom sessions. The course comprises key takeaway notes, short videos, and a group discussion 2 months after the course to support you in applying for the lessons in your business.

Dates and Prices

Prices: £999 per person. The price is flexible for in-house workshops and depends on the group size and the number of requested workshops.

Dates: 15th & 29th April, and 17th & 30th June 20

If you would like to know more, or book your place, please get in touch.

register interest and reserve your seats

Find out more about our partnership with more2

register interest and reserve your seats

Find out more about our partnership with more2