Covering the four weeks 31 March – 27 April 2019
- Scottish sales increased by 3.9% on a like-for-like basis compared with April 2018, when they had decreased by 3.8%. This is above the three-month average of 0.9%. However, this figure is positively distorted by the timing of the run-up to Easter, which was in April this year but in March last year.
- Total sales in Scotland increased by 4.4% compared with April 2018, when they had decreased by 3.4%. This is above the three-month and twelve-month averages of 1.4% and 1.0% respectively. Adjusted for inflation measured at 0.4% by the BRC-Nielsen Shop Price Index (SPI), April sales increased 3.9%.
- Total Food sales increased 8.6% versus April 2018, when they had decreased by 0.8%. This is above both the 3-month and the 12-month averages of 3.4% and 3.6% respectively. The 3-month and 12-month averages are above the UK’s levels of 2.8% and 3.0% respectively.
- Total Non-Food sales increased by 0.8% in April compared to April 2018, when they had decreased by 5.5%. This is higher than both the 3-month and 12-month averages of -0.2% and -1.1% respectively.
- Adjusted for the estimated effect of Online sales, Total Non-Food sales increased by 2.0% in April versus April 2018, when they had decreased by 3.7%. On a three-month basis, the Online-adjusted Total Non-Food sales increased 0.9%, above the UK Non-Food average of -0.1%.
Ewan MacDonald Russell, Head of Policy & External Affairs | Scottish Retail Consortium
“An Easter bounce for retailers with April’s Scottish sales figures the best of 2019. Whilst the figures were flattered by the distortion caused by the run-up to Easter falling in March last year there does seem to have been a small bounce in consumer spending which will raise spirits on the High Street after what feels like a very long and flat winter.
“Easter weekend is always a strong time for food sales, and that’s reflected in a 8.6 percent rise on the 2019 figures. A large portion of that rise is due to Easter and school holidays falling differently this year, but it’s a strong result during an important trading period for food and drink retailers. Businesses noted that whilst traditional foods did well, there was a rise in consumers looking at healthier alternatives.
“Non-food sales were also positive in April, although not to the same degree. Overall consumers limited that spending to smaller items, and we are concerned they are continuing to defer larger spending; reflecting household finances continue to be under pressure. With that in mind it’s important policymakers continue to keep consumers at the front of their minds as they consider any further initiatives which could hit those households.”
Paul Martin, UK Head of Retail | KPMG
“Total sales grew by 4.4 per cent in April and while much of this is thanks to the distorting effects of the Easter bank holiday, retailers can breathe a temporary sigh of relief.
“The good weather proved to be both a blessing and a curse for retailers, with some shoppers choosing to refresh summer wardrobes while others ventured into the great outdoors and away from the shops.
“Outdoor furniture sales fared particularly well in April, as did outdoor toys for children, with parents endeavouring to keep youngsters entertained over the long weekend.
“Food retailers were the clear winners once again as families and friends came together over the bank holiday for Easter feasts, albeit inflation – set at 2.2 per cent in April – contributed to this 8.6 per cent growth.
“April may have eased the pressure on retailers somewhat, but the new tax year also presents retailers with additional costs, from increased minimum wages to additional pension contributions.”