BRC CEO Call: 'Life on the Digital Frontier', with OC&C and NRF
Ciao from Rome!
This week's CEO call came live from the World Retail Congress in Rome. At the 2019 Congress, OC&C presented their report on High Velocity Retail and what then were the winning retail business models. Three years on and against the background of massive change brought about the pandemic, OC&C have engaged with retailers around the world to produce a new detailed study on the shape of retail that determines success. James George from OC&C gave a sneak preview of the research findings, and we were joined by Matt Shay, my equivalent at the National Retail Federation in the US to debate its findings.
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