This article was provided by PwC, the BRC Climate Action Roadmap Pathway 5 Partner


We have set out five broad principles that retailers can use to encourage sustainable behaviours.

These principles underpin the top tips outlined in the practical guide for retailers on 'Helping Customers Live Low-Carbon Lifestyles', which we produced in partnership with the BRC as part of the Climate Action Roadmap.

These five principles are designed to target a broader audience and can be used by all employees in the retail space for both customer-facing and internal employee initiatives. 

The principles, which are based on behavioural economics and science research, can provide valuable insights irrespective of which department employees sit in, whether they are junior staff or marketing executives, the size of the retailer they work for, or which part of the supply chain they belong to.

Many are relatively easy to implement, but have the potential to drive significant behavioural change. They can be used as a guide and to spark imagination, but it is up to the reader to choose what is most relevant for them.

THE BRC CLIMATE ACTION ROADMAP IS an ambitious industry-led initiative designed to get UK retail and its supply chains to Net Zero by 2040.

THANK YOU TO PWC, OUR climate action roadmap PATHWAY 5 PARTNER

About PwC

We help organisations to look at the bigger picture, by striking a balance between staying competitive, driving innovation and preserving our environment. Businesses, governments, the financial community and other stakeholders see the 2020s as the decade for action, with major new commitments to achieving Net Zero emissions. We’re proud to help our clients to have a positive impact, drawing on our deep expertise to assess the risks and harness the opportunities. Acting responsibly is no longer a choice - it’s a business imperative. To find out more about how we can help your organisation, visit our website