This research was undertaken by IBM, a BRC Climate Action Roadmap Partner


The unprecedented disruption caused by COVID-19 may have pushed consumers past a tipping point in terms of their views on environmental sustainability.

To understand how the events of the last year impacted public perception of sustainability and social responsibility, the IBM Institute for Business Value (IBV) surveyed more than 14,000 adults from 9 countries (Brazil, Canada, China, Germany, India, Mexico, Spain, United Kingdom, and United States) in March.

The research revealed that the pandemic significantly shifted people’s perspectives on environmental sustainability. A full 93% of global respondents say COVID-19 affected their view.

working in partnership

The BRC Climate Action Roadmap is designed to help the UK Retail industry reach net zero by 2040.

IBM are partnering with us on Pathway 4 of the Roadmap, focused on helping retailers to source sustainably and reduce carbon emissions across their supply chains.

Find out more about how IBM can help you and your organisation.