The pandemic has caused a surge of customers to move from physical stores to shopping online, triggering an acceleration of digital transformation and beginning a new era in customer experience. 

On Wednesday 24^th of March we heard from experts from the BRC and Medallia on how this aspect of customer experience has become of central importance to modern retailers. With 20% of consumers wanting to stay home as much as possible post-COVID-19, and 32% believing the impacts of COVID-19 will be here to stay long term, companies need to address this issue now.

In the webinar we learned three key elements of the improvements you can make: technology you need, essential operational changes you need to make, and how to incentivise your customers. To get the best practical advice on what you can do now to improve your digital customer experience, watch the webinar on demand now…