Data is now an integral part of the decision making process for all retailers. Successfully incorporating analytics into processes to understand consumer change is rapidly becoming a differentiating point between those who succeed and fail in the industry.
To understand more about how data is changing the world of retail, we sat down with Oliver Wyman, global leaders in management consultancy.
In a wide ranging conversation, BRC Head of Insights and Analytics Kyle Monk talked to Nick Harrison and Deborah O'Neill from Oliver Wyman to discuss where retailers are getting it wrong, where they can improve, and the opportunities for retailers to launch Greenfielding projects.
Listen to the podcast below: