In the latest episode of the BRC Podcast we talk to Mike Debnar, Principal, Retail and Digital Innovation at Medallia, to look at how some retail brands have been able to set themselves apart during the COVID-19 pandemic.

COVID has accelerated the pace of digital transformation in retail businesses, catapulting a surge of new experiences, reinventing shopping for everyone.

The forced closure of many physical stores has meant that companies are grappling with the issue of creating a customer experience in line with their brand, but without the in-person element.

A specialist in convenience, Mike talks to us about how businesses can improve their digital experience through interacting with their audience and owning their full customer journey.

To find out more about how you can work with Medallia to accelerate and improve your digital transformation, reach out to Richard Evans or visit our Medallia Retail solutions page.

If you would like to find out more about the work of the BRC, please visit, or contact Kyle, BRC Head of Retail Insights and Analytics, at

Listen to the podcast here…