Over the last 3 years, we have imagined what the future consumer could look like and what it means for businesses today. The COVID-19 crisis has accelerated these changes leaving a lasting impact on how they shop, what they buy and how they consume everything from products, media to social experiences.
Companies urgently need to anticipate what kind of consumer is emerging, so they can make it through the current crisis and build the capabilities to remain relevant in the future.
Our Partner EY presents their latest insights on the changing consumer, along with our Director of Insights Kyle Monk as they discuss current behaviours, sentiment, and intent. What does the new normal look like for the UK consumer and how do we predict their changing expectations in the future?
Didn’t get a chance to join us live? No problem, you can watch the event on-demand:
"Why the new normal is about shopping better, not shopping more" Webinar View>>
Thanks to Silvia Rindone, Retail Lead at EY, to Kyle Monk, our Insight expert, and everyone who joined.