ECOMMERCE IN AUSTRALIA HAS EXPERIENCED ITS MOST SIGNIFICANT PERIOD OF GROWTH IN THE LAST 12 MONTHS, WHICH REPRESENTS AN UNPARALLELED OPPORTUNITY FOR INTERNATIONAL BRANDS TO ENTER THE MARKET
The industry today can be summarised as the perfect culmination of technology and infrastructure maturity, accessibility, and market necessity.
Population: 25.7 Million
GDP: $1.89 trillion (2019)
Total online spending: $49.5 billion (2021 FY Est.)
The booming Australian eCommerce industry
In 2020, Australia has witnessed its most significant influx of online shoppers in its history. A large shift in consumer behaviour and accessibility, not to mention necessity, has seen buyers extend beyond traditional retail to eCommerce. In the 8 weeks following the World Health Organisation's declaration of the COVID-19 pandemic, Australia's eCommerce market saw 80% growth when compared to the same time last year. Multiple sources are not only reporting a massive change in consumer behaviour but that the online marketplace for Australians has gone into overdrive.
This article was also published in The Retailer, our quarterly online magazine providing thought-leading insights from BRC experts and Associate Members.
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