YOU MAY HAVE HEARD: THE CHRISTMAS SHOPPING SEASON WILL BE LIKE NO OTHER
In the months since the outbreak of COVID-19 the very nature of shopping has changed. The shift to online shopping has been catapulted years ahead. The number of first-time ecommerce shoppers has grown dramatically. Click-and-collect continues to gain in popularity. And consumers have apparently become less hesitant to game the system in order to avoid paying for goods.
All of these trends will be magnified during the holiday season, according to a September Signifyd survey of 1,500 UK consumers. Consumers will be in stores less; will be shopping online more and they will be cutting back on spending, the survey says.
And perhaps most surprisingly, consumers will also be willing to bend the rules by falsely claiming that ecommerce orders never arrived or that satisfactory orders were not as promised. More than 30% of those surveyed admitted to falsely claiming that a delivered order never arrived or that something was wrong with a product when nothing was wrong.
This article was also published in The Retailer, our quarterly online magazine providing thought-leading insights from BRC experts and Associate Members.
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