This exclusive whitepaper is provided by BRC Associate Member, DLA Piper.
The COVID-19 pandemic has had a huge impact on people and businesses worldwide, triggering an explosion in online activity (and knock-on effects on stores and other channels) whilst shocking supply chains into rapid and significant adaptation.
Thankfully, the arrival of vaccines heralds the possibility of a return to the more stable, freer life we enjoyed before the crisis, but there are many things that have now changed forever.
DLA Piper’s Consumer Goods, Food and Retail group have recently launched a whitepaper on ‘Retail in a post-pandemic world’. The paper looks at how dramatically the world has altered and how consumer businesses have stepped up to meet these challenges, flexing online and other channels and overcoming supply chain obstacles, while also considering what this could mean for the future of retail and consumer-focused businesses.
As part of this paper, DLA Piper and GlobalData interviewed four companies (Levi Strauss & Co., Heineken, an online pureplay company and an alcohol brand) about their experiences during the pandemic. Selected quotes from these case studies are included throughout the whitepaper.
If you have any questions about the paper, please contact Sally Johnson.