NIQ (NielsenIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - NIQ delivers the Full View™. 

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. 

Key Contact

Mike Watkins
Head of Retailer and Business Insight
Retailer Services

Phone

+44 7885 226 683

Address

John Smith Drive
Oxford
OX4 2WB