Balancing competition, consumer protection, innovation, growth and better regulation to serve consumers
Finding an appropriate regulatory balance between regulation and innovation, and between private and public enforcement of consumer and other policies is important for a competitive market for consumers.
Through our Legal Community, BRC Retail and Associate Members engage with officials from Government Departments and agencies such as CMA (Competition and Markets Authority), ICO (Information Commissioner’s Office) responsible for legislative/policy proposals on data protection, consumer protection, enforcement and redress, competition, ecommerce, smart data, AI and more.
For examples of recent policy wins on behalf of members from this and other communities, check out our Member Value Statement 2026.
Objectives
Influencing implementation of changes to consumer enforcement landscape, with the Competition and Markets Authority (CMA) and Trading Standards.
Shaping and building industry awareness of law changes and proposals impacting consumer protection and data protection.
Ensuring members stay abreast of CMA and ASA advice on green claims, drip pricing, fake reviews and other issues
Promoting smarter regulation with government.
WORKING GROUPS
There are no formal working groups but we do have dedicated meetings on data protection; consumer protection; competition; enforcement; and regulatory approaches.
Members
The following key roles and the teams that report into them:
Legal Directors
Senior Executives/Managers covering Data Protection, Consumer Affairs, Trading Standards, Compliance, Risk and Safety, Regulatory Affairs, Policy & Public Affairs
E-Commerce Directors
Associate Members
Latest Content
- Member Access
FeaturedBriefingOpt out collective actions background note
14 Oct 2026 - Member Access
FeaturedConsultationBRC Response - Ofcom Fraudulent Advertising Codes of Practice
02 Oct 2026 - Member Access
FeaturedConsultationBRC submits smart data views to Government
30 Sep 2026 - Member Access
ConsultationModernising Corporate Reporting - Draft Response
12 Nov 2026
Associate InsightUK issues draft consumer subscription rules amidst active CMA enforcement
11 Nov 2026- Member Access
ArticleProduct Safety Community Bulletin | November 2026
11 Nov 2026 - Member Access
GuidanceEU AI ACT | Partial Application in Northern Ireland
10 Nov 2026 - Member Access
GuidanceCTSI | Guidance on Discounts, Giveaways and Promotions under the Tobacco and Vapes
09 Nov 2026 - Member Access
ArticleFacial Recognition Technology Announcement
05 Nov 2026 - Member Access
ConsultationBRC submits views to Law Commission on Consumer Class Actions
29 Oct 2026
Upcoming Events
EventLeadership ProgrammeBRC Leadership Essentials [October Cohort]
Tue 16 Mar '27 - Tue 27 Apr '27Thrive LMS & Teams
EventLeadership ProgrammeBRC Retail Masters 2027
Mon 15 - Thu 18 MarThe Form Rooms, Covent Garden
EventLeadership ProgrammeBRC Leadership Essentials [January Cohort]
Tue 19 Jan '27 - Tue 2 Mar '27Thrive LMS & Teams
EventAnnual catch up with ASA
Tue 8 December12:00 - 13:00Teams
EventCommunity MeetingBRC Meeting on the Product Liability Consultation with the Law Commission
Thu 3 December10:30 - 11:30Teams
EventCommunity MeetingOPSS E-Commerce Product Safety Summit
Mon 30 Nov - Tue 1 Dec09:00 - 17:0020 Cavendish Square, London, W1G 0RN
EventWebinarFrom TCFD to UK SRS: A Practical Guide for Retailers
Wed 25 November14:00 - 15:00Livestorm
What our members say

Spotting emerging risks and opportunities that arise from legal and regulatory reform is critical to our business. The BRC legal community brings together a collection of leading industry experts to share best practice in addition to influencing key policy makers. The proactive insight the BRC legal community secretariat provides is immeasurable, helping us to meet our strategic goals in a compliant manner.

Especially being a sole in-house lawyer I find the support of the BRC Legal Community very helpful. It is led by Graham Wynn who provides not just knowledge and patience but also a much needed sense of humour in the meetings that he chairs. In particular, I am grateful to the access it provides to bodies such as the CMA and the Home Office that ordinarily I would not get the opportunity to interact with.
Community Manager

Graham Wynn
Assistant Director for Consumer, E-Commerce and Regulatory Affairs | BRC
Graham joined the BRC in 2001 and has built up an extensive network in departments and agencies which he can call on for information, advice and to make submissions on policy proposals. He was Chairman of the EuroCommerce Internal Market and Consumer Affairs Committee for 10 years, having first lobbied in the EU in 1979. Prior to the BRC he worked on BBC local radio; was Secretary General of an international political organisation; and Head of Policy and the Shadow Cabinet Secretariat of the Liberal Party of Australia.
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