Digital transformation is the key to future success for retailers. It’s a big issue for retail CEOs, who admit they are not fully prepared, which creates opportunities, as well as significant operational and reputational risks. 

The BRC is working with its members to drive a step-change in approach to digital transformation, covering talent and skills, leadership and culture, technology and infrastructure, and customer experience. Working together, our members will go further and faster to maximise the opportunities presented by digital transformation and mitigate the risks.