Imposter syndrome doesn't just affect junior employees, it's widespread at every level of retail leadership, often quietly undermining confidence and decision-making.
This workshop goes beyond surface-level reassurance, exploring the neuroscience of why our brains generate fear-based thinking and what we can actually do about it. Participants leave with a clearer understanding of their own patterns and concrete strategies to interrupt them.
Who's it for
Anyone in a leadership or management role who has ever felt like they're winging it, waiting to be found out, or not quite deserving of their seat at the table, which is most of us.
Or, email Vicki, our Head of Learning
This workshop will:
Understand what your brain is actually doing
Explain the neuroscience behind imposter syndrome so you can see fear-based thinking for what it is, not what it tells you
Recognise your own patterns
Help you identify where self-doubt shows up in your work and what triggers it
Build confidence that sticks
Equip you with evidence-based strategies that go beyond reassurance and create genuine, lasting self-belief
Meeting Facilitator

Sam Redman
Programme Director | BRC Leaders Summer School
Sam Redman is an executive coach and change consultant with over 20 years’ experience in learning, leadership and talent development within the retail sector. She has spent more than a decade shaping culture, leadership and capability at Pret A Manger and now combines corporate consultancy, private coaching and her role as Programme Director for BRC Learning, delivering leadership programmes for retail professionals in the UK and internationally. Sam works closely with senior retail leaders and teams to drive meaningful change, strengthen leadership capability and unlock performance in fast‑paced, customer‑focused environments.
Prefer bite-sized learning?
Browse our full range of short courses and workshops covering everything from commercial skills to operational leadership.
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Leadership development for individuals and learning teams—retail-specific programmes that build confidence and impact.
