Legal Community Meeting Brand do's and don'ts and dealing with copycats

 IP Toolkit: Brand do's and don'ts and dealing with copycats with RPC

 

This Legal Community Meeting will cover an IP Toolkit developed by RPC, which is aimed at in-house legal teams at both new and existing brands. It will cover IP essentials when developing a brand, including how to create a 'good brand' from a trade mark law perspective, how to address registrability issues and other common pitfalls when building your brand portfolios. From brand development, we'll move to brand protection, covering how to navigate one of the biggest IP issues (and legal headaches!) for established brands; the exponential rise of copycats/dupes. Using recent case law, we'll walk through the evolution of copycats including the legal position relied upon and what the courts have focused on. We'll then end with a tipsheet of practical steps that brands can take to reduce risk and strengthen their hand in copycat disputes. Plus, there'll be plenty of time for Q&A. 

 

RPC Speakers:

 

Sarah Mountain, Partner, IP and Technology

Sarah is a Partner in the IP and Technology team at RPC and specialises in contentious and advisory IP matters. Sarah acts for a broad range of clients, often in the consumer brand & retail sector, on everything from strategic litigation to day-to-day brand protection matters. Her particular focus is on trade marks, copyright, passing off, designs and confidential information.

 

Harpreet Kaur, Associate, IP and Technology

Harpreet is an Associate in the IP and Technology team at RPC, specialising in IP matters. Harpreet has a particular focus on the consumer brands and retail sector, advising a diverse range of clients from across food & drink businesses to fashion and beauty brands. She typically advises on contentious matters relating to copyright, design rights, trade marks and passing off.