Spending, sentiment & shifts: How 2024 consumer trends will impact 2025
This event is hosted by BRC Associate Member, Experian
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In this joint webinar, Experian and YouGov will examine how trends in consumer confidence across 2024 can help predict future confidence throughout 2025
Join Experian and YouGov as we bring together spend data, attitudinal insights, and key events from 2024 to uncover the real drivers behind shifts in consumer confidence. We’ll break down the highs and lows, highlighting the trends and outliers that matter most to marketers and insights professionals.
Discover how different demographic groups and categories have performed and why, helping you anticipate the key confidence shifts in 2025. Whether you're planning campaigns, refining audience strategies, or forecasting market demand, these insights will equip you with a data-driven view of what’s next—at both a macro level and for the moments that matter most.
What will we cover?
- A look back at consumer confidence in 2024 and how the highs and lows relate to spend data and key events
- Highlighting the key trends and outliers in consumer confidence, using attitudinal data to bring this to life
- Looking forward to see how 2024 can inform our predictions on confidence through this year
- Q&A Session
Speakers
Sarika Rana
Head of Consumer Insights, YouGov
Sarika Rana is the Head of Consumer Insights at YouGov UK, with over 20 years of experience across various industries and global markets. She and her team work with sectors like Retail, Supermarkets, Food & Beverages, and Travel, connecting various data sources to deliver insights that drive critical business decisions.
She is passionate about amplifying the consumer voice in marketing decisions and leads on designing & delivering tailored research programs to meet complex business goals. Before YouGov, Sarika led various teams in Nielsen, Ipsos, and Kantar. She began her career in India, moved to Egypt for a few years, and now lives in London. Outside of work, she enjoys travelling and spending time with her energetic 8-year-old.
James Pownall
Head of Customer Analytics, Marketing Services, Experian
James leads the Client Analytics teams at Experian Marketing Services. He has over 23 years of Analytics experience in Banking, Agriculture, Automotive and Utilities industries.
James’ recent industry roles have focused on how internal insight team can support internal decision-making processes to maximise the impact that analytics can have on the organisations performance. Whilst in the Banking sector, James built insight capabilities to support retailers to leverage banking data to support their investment decisions.
