Winning the Loyalty Game: Gen AI, Personalization and What Really Works
This event is hosted by BRC Associate Member, Thoughtworks.
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Loyalty in retail is evolving fast—and simple points-based programs just don’t cut it anymore. In a world where Gen Z demands relevance and authenticity, brands need smarter strategies to keep customers coming back.
That’s the focus of Thoughtworks' upcoming webinar, in partnership with the Retail Technology Innovation Hub magazine, happening May 13, 2025 at 5 PM CEST. The one-hour session will dive into how brands can win loyalty through personalization, purpose-driven strategies, and the smart use of AI.
What to Expect:
- Personalization: Where’s the line between personalized and intrusive experiences? Discuss strategies for maintaining transparency while delivering tailored experiences.
- Loyalty 3.0 – Emotional over transactional: Explore how to design programs that Gen Z actually cares about—focused on values, exclusivity, and connection.
- AI-driven engagement: Discover how leading brands use AI to personalize at scale without losing the human touch.
Join our experts:
- Chris Ford, Tech Director for Retail, Consumer Goods, Travel and Transport, Thoughtworks
- Suraj Nagaraj, Head of Product - Loyalty and Support, Tesco
- Tanvi Taparia, Product Office - PMO Digital Commerce B2B, B2C and D2C, Henkel
- Mike Cadden, CTO, Marie Curie UK
Packed with real-world examples and actionable insights, this interactive webinar is a must for anyone looking to future-proof their loyalty strategy.
👉 Register now and learn what really works.
