Retail Resilience
HOW SMALL RETAILERS CAN TAKE LEARNINGS FROM LOCKDOWN TO PREPARE FOR THE FESTIVE SEASON
Over the past few months, we have witnessed many shining examples of small businesses doing all they can to survive. Whether that was through pivoting their business model overnight, getting online for the first time or updating their product offering to cater to previously unforeseen or unexplored demand. As more challenges continue to be thrown their way, help is at hand from a network of platforms including Down Your High Street and ShopAppy.com as the need for small businesses to adapt to these extraordinary circumstances continues.
Since the pandemic hit, independent retailers have had to reassess how they engage with their customers in ways they may not have considered before, taking new and innovative approaches to keep serving their communities. The changes these retailers have made to their business have not only helped them through a difficult period but have ensured they are in a stronger position ahead of a tricky festive shopping season.
This article was also published in The Retailer, our quarterly online magazine providing thought-leading insights from BRC experts and Associate Members.
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