KPMG’s Consumer Pulse Snapshot – Q4 2024
This article is provided by BRC Associate Member, KPMG.
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The Q4 results are in
As we look back on the last quarter of 2024, the latest spending data from over 100,000 UK Snoop customers reveals an increase in discretionary spend vs PY. Our own December research saw the majority of consumers telling us they were feeling financially secure*; so retailers and brands will be pleased to see this translate into increased spending in certain categories.
The 2025 view suggests savvy shopping behaviours will be continuing with price being the main driver for purchases. That being said, many customers do have a ‘big ticket’ item on their list for 2025, with 39% saying a holiday will be their purchase*.
So who were the winners at the end of 2024, and where should retailers and brands be focussing in 2025? View our latest Consumer Pulse snapshot to see some of the highlights and get in touch if you’d like to receive the full spending report, which includes a deep dive into Christmas trading performance.
*KPMG survey of 3000 nationally representative UK consumers in December 2024
