KPMG's Consumer Pulse Q2 2025
Where were consumers spending?
This article is provided by BRC Associate Member, KPMG.
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In June, more than half of consumers told us they were feeling financially secure, and half said they are able to spend freely on everyday items*.
So has this translated to spending in Q2?
Data from over 130,000 UK Snoop consumers says yes, for some. Categories such as health & beauty, furniture & homewares, and media subscriptions have all shown growth. However, caution continues with cost-cutting behaviours visible in a variety of categories, as consumers prioritise finding value for money, whatever their mission.
View our latest Consumer Pulse snapshot to see some of the highlights or deep dive into the full spending report. Get in touch if you have any questions.
*KPMG’s Consumer Pulse survey of 3000 UK nationally representative consumers
