KPMG's Consumer Pulse Q3 2025

This article is provided by BRC Associate Member, KPMG.

__________________________​

6 in 10 UK consumers tell us they think the economy is worsening*, an increase from 4 in 10 at the start of 2025. Despite this, over half of consumers say they feel financially secure, so what does this mean for their spending?

Spending data from over 130,000 UK Snoop customers shows a mixed picture, with pockets of growth in certain categories such as Electricals and Health and Beauty, yet other categories seeing the impact of subdued spending.

As we enter the ‘golden quarter’, with peak promotional periods and a looming Budget, where should brands and retailers be focusing to entice cautious consumers to spend?

*KPMG’s Consumer Pulse survey of 3000 UK nationally representative consumers