This article is provided by BRC Associate Member, Marsh.

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Strategic insights for retail leaders in a transformative era

In an era marked by labour shortages, fragile supply chains, shifting customer loyalties and the rapid evolution of AI and automation, retail leaders face an increasingly complex landscape. Our latest survey of 700 global retail executives' sheds light on how businesses are tackling these challenges, revealing a critical reality. Many are opting for short-term, reactive spending instead of committing to careful, long-term strategic planning.

Our report serves as an essential pulse check, a wake-up call and a strategic roadmap for retail leaders. It highlights the challenges that lie ahead, but more importantly, it underscores the opportunities for those who choose to invest with foresight, clarity and courage.

By reading our report, leaders will gain valuable insights that will empower them to not only navigate the complexities of the retail landscape but also to thrive as they steer their organisations into 2030 and beyond.

Key findings

The overinvestment paradox

66% of retail leaders say their business is overinvesting in managing key challenges

The ever-evolving retail workforce

1 in 4 retailers expect to decrease their workforce in 2025

The leadership perception gap

79% of CEOs believe their business is effectively managing retail-wide labour shortages—but just 55% of HR directors agree

Retail’s complex digital landscape

1 in 3 retailers are aiming for full-scale automation in 2030 but are unlikely to get there without major acceleration

Strained supply chains

43% of retailers cite supply chain issues as being in their top three business challenges

Sustainability stuck on the horizon

74% of sustainability leaders don’t think their organisations are effective or very effective in achieving net zero in operations

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