Menzies 2026 Sector Predictions
This article is provided by BRC Associate Member, Menzies.
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Menzies LLP’s 2026 sector predictions highlight a year of regulatory change, economic pressure and evolving tax reforms, alongside opportunities for growth through digital transformation and ESG integration. Businesses across industries from manufacturing and property to hospitality and financial services, will need to balance compliance demands with strategic agility, focusing on cyber resilience, sustainability, and operational efficiency to navigate the challenges and capitalise on emerging trends.
Retail & Wholesale
The outlook for retail in 2026 is one of caution, but there are clear opportunities for agile retailers. Online shopping will keep expanding, yet the real winners will be the brands that push beyond basic omnichannel and deliver truly seamless experiences where customers can jump effortlessly from social to store to app.
As shoppers shift toward value-for-money rather than low cost alone, retailers can capitalise on occasions, affordable treats, and categories like health and beauty that offer accessible indulgence.
AI will continue reshaping the industry by sharpening pricing, predicting demand, and streamlining supply chains, though it also introduces new risks if used without proper oversight. Social and live commerce will surge, giving brands new ways to reach customers through creators, video, and real-time engagement.
Meanwhile, rising operating costs and unpredictable supply chains will require smarter forecasting, more flexible sourcing, and tighter inventory control.
Cybersecurity will become a front-line priority as more customer data, integrations, and digital touchpoints heighten exposure to fraud, breaches, and ransomware, making strong security, authentication, and data governance essential for trust and continuity.
Sustainability will also gain momentum, with shoppers and regulators demanding greater transparency and circular practices.
Overall, 2026 will reward retailers who stay agile blending tech-driven efficiency, strong cyber resilience, and authentic customer experiences with responsible, future-ready practices.
- Martin Hamilton, Partner and Head of Retail Sector
Check out more sector predictions by Menzies, including:
- Financial Services
- Hospitality & Leisure
- Legal Services
- Manufacturing
- Property & Construction
- Recruitment
- Technology
- Transport & Logistics
