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Following a websweep the CMA has written to businesses that are not complying with its Guidance.
Under its enforcement banner, the CMA has undertaken a websweep of just over 100 business websites to check compliance with its Guidance on fake reviews in respect of a statement of policy on their website and a statement of how they deal with incentivised reviews.
It found over 50% of businesses were not compliant with the Guidance. CMA has written to these businesses to ask them why this is the case.
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