Future Consumer Index Report - Prepare for the K-Shaped Consumer

The world has changed, and retail consumers are changing with it.

During the beginning of the COVID-19 pandemic we saw a seismic shift in consumer behaviour, with further developments as the economy recovered, and now as we enter the first months of the cost-of-living crisis and energy bills squeeze consumer wallets. 

In light of these developments, we have developed a series of insights along with EY, in the form of our recently released Future Consumer Index.

The report explores how consumer behaviour is evolving and adapting given the inflationary pressures they are facing and, crucially, discusses the implications for retailers in response over the months ahead.

The report includes the lasting trends of the pandemic, consumers' response to high inflation and their price sensitivity of discretionary spending, the persistence of conscious consumerism, digital change, and the emergence of the K-shaped consumer.