Haslemere's Original Factory Shop named ‘UK's Proudest Store’ in national competition
This article is provided by BRC Associate Member Goodays (ex Critizr).
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Proud of My Store, the nationwide competition dedicated to celebrating frontline teams in UK retail, has announced its overall 2022 champion today (27th September 2022): The Original Factory Shop in Haslemere, Surrey.
The top Proud of My Store prize was scooped by store manager Karen Coombes (pictured) and her team at a glittering awards ceremony in London last week, organised by the awards’ founder Critizr to celebrate the second successful year of the competition.
Out of 300 entries, Karen wowed the judges with her inspiring story of pride, passion and charity commitment, guided by her belief that individual stores should play a vital role in building strong and vibrant high streets and local communities.
Despite being one of the smallest branches in the Original Factory Shop’s 167 strong UK network, the small Surrey-based team pioneered a new approach to charity partnerships, which has now been adopted nationally, earning them a reputation as ‘the smallest store with the biggest heart’.
Their busy programme of charity work includes creating donation stations for their local foodbank; and ‘Trolley Tuesdays’ with foodbank-friendly items priced at just £1. They’ve also partnered with local charity Community Kit Bag, promoting the power of sport for mental wellbeing and offering their store as a free meeting point for local groups.
Karen and her team received their Proud of My Store trophy along with a £2,000 cheque, which will be divided between their favourite local charities. She said:
On behalf of the whole team, I’m overwhelmed to receive this honour. I’ve always said we are the smallest store with the biggest heart, and I’m so proud of the team and the work they’ve put in. Being recognised amongst our peers around the UK with this Proud of My Store win means such a lot to us, to our high street and to the whole area. The £2,000 donation will do so much good in our community and I can’t wait to share this good news with our charity partners.
Eight category winners were also announced at the event in London’s Sunborn Yacht last Thursday
- Pets at Home Rochdale (In-Store experience);
- FatFace Saint Austell (Environmental);
- New Look, Porth (Commercial);
- The Original Factory Shop Glasgow (People's Choice);
- Pets at Home Altrincham (Team Spirit);
- New Look South Shields (Customer Satisfaction);
- BP Maidstone (Facing Adversity);
- Card Factory East Kilbride (Charity and Community).
Founded in 2021 by customer interaction specialists Critizr, the Proud of My Store competition is the only award scheme dedicated to recognising and rewarding the invaluable role local store staff play in retail, highlighting the value great local stores bring to their communities.
Critizr Co-founder and CEO Nicolas Hammer congratulated Karen and her team on their win. He said:
The entire team was struck by Karen’s vision for her store. No matter what has been thrown at her, she has never wavered in her belief in the power of local, that local stores are at the heart of our communities. Karen’s store is a masterclass in relationships – from staff to customers, from good local causes to other retailers, she’s playing her part in creating a thriving community and is such a worthy winner. It was an incredibly tough decision to make, though – we received almost 300 wonderful, surprising, emotional, and joyful entries for Proud of My Store. It was a privilege to read every one of them and to see the power of local in action in the UK’s stores. I can't wait to see what 2023 will bring.
https://critizr.com/en/proud-of-my-store/
Twitter @Critizr_UK
For further information please contact Burt Greener Communications:
Rachael Tyrrell / rachael@burtgreener.co.uk / 07818 075606
Lorna Burt / lorna@burtgreener.co.uk / 07792 253818
ABOUT PROUD OF MY STORE
Founded in 2021 by customer interaction specialists Critizr, the Proud of My Store competition recognises the invaluable role local store staff play in retail and highlights the value great local stores bring to their communities. In 2022 300 entries flooded in from supermarkets, boutiques, pharmacies, high street names and small community shops, all keen to share their stories about why they are proud of their store. This year’s prestigious panel of industry experts including Critizr leaders and a groups of UK retail experts including Paul Barnes, CEO, Association of International Retail; Natalie Berg, Founder, NBK Retail and Interim Director of Insights, BRC; Adam Leyland, Editor, The Grocer; Steve Collinge, Insight DIY; and Anthony Hawman, Co-founder and CPO, Theindustry.fashion; and Claire Saunders, Manager of the Co-Op Store in Hornchurch who was the 2021 Proud of My Store winner.
ABOUT CRITIZR CONNECTION
Founded in 2012, the Critizr platform is used in 36 countries by more than 150 brands globally, across sectors including retail, banking, travel, entertainment and hospitality. It is revolutionising how local staff interact with, understand and listen to customers digitally within individual stores, to drive business transformation across the whole organisation. Today Critizr empowers over 60,000 retail professionals to become customer-obsessed, deliver innovative conversational commerce and ensure every customer interaction counts.