This report is provided by BRC Associate Member Thales.
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Exploring Consumer Trust in a Digital World
The 2022 Consumer Digital Trust Index is a survey gauging the level of trust consumers have with digital services and their personal data across major industries. The proliferation of digital has seen us move from bricks and mortar stores and banks to online services. And while digital has often improved experiences through its ability to make processes easier, faster and simpler, this shift has taken us on a rapid trust journey. In fact, for these digital services to be trusted, consumers must first be assured that they and their data is secure. And although trust used to take years to build, the new digital era has accelerated this process. However, it is important to remember that it only takes a second for trust to vanish.
More than 21,000 adult consumers were surveyed across 11 countries and 5 continents, the UK, the USA, Germany, France, Mexico, Brazil, Japan, Singapore, Hong Kong, Australia and the UAE. In partnership with:
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