As the retail sector works towards an ambitious target to eliminate GHG emissions, consumers are going to need to go on a significant journey. We have explored how ready and willing they are for this and what it means for the retail industry.
Having spoken directly to thousands of UK consumers, we uncover how aware they are about where their behavior drives emissions, the actions they have already taken, and how willing they are to change in the future. This places a clear spotlight on where it is going to take an intervention to deliver on the industry target of ‘net zero’ by 2040 – and where the retail industry needs to both target its action and look for broader support.
Matt Coode, Global Retail and Consumer Partner, OC&C