Fair for You

Fair for You is a not-for-profit lender on a mission to make affordable credit accessible to everyone - particularly the millions of people in the UK who are locked out of mainstream financial products and routinely pushed towards high-cost alternatives such as payday loans and doorstep lenders.

Founded in 2016, Fair for You provides responsible, flexible credit that allows customers to buy the household essentials they need directly from our retail partners - from white goods and furniture to baby products and clothing. Our loan products are designed around affordability, with straightforward repayment terms and no hidden fees, giving customers a genuinely fairer way to spread the cost of essential purchases.

Our retail partnership model is at the heart of how we work. When a retailer joins the Fair for You network, your customers gain access to a complementary purchasing route that sits alongside existing options - opening the door to a significant and often underserved segment of shoppers who would otherwise be unable to buy. For retailers, this means broader customer reach and a tangible contribution to financial inclusion without any credit risk.

We have already partnered with a range of retailers across multiple product categories, and the results speak for themselves: more customers completing purchases, stronger loyalty, and a shared values story that resonates increasingly with today's conscious consumer.

If you would like to explore how Fair for You could work alongside your business to serve more customers more fairly, we would love to hear from you.