Customer Community
Strategy, sentiment, experience and data to enhance customer journeys
Uniting retail and associates to explore customer experience, sentiment, data analytics, and trends for enhancing customer-centric innovation.
The Customer Community brings together retail and associate members to focus on topics such as customer experience, customer journeys, customer sentiment and trends, and the supporting analysis and customer-centric innovation that enhance these.
We delve into specific areas such as customer relationship management, personalized marketing, loyalty and conversion and retention, and leveraging data analytics to understand customer preferences and behaviour.
By sharing insights, best practices, and industry trends, the group aims to equip its members to understand the landscape of opportunities and thought leadership in this space.
Member input and feedback are crucial for us to deliver this aim successfully. Please contact Director of Insight Kris Hamer with any thoughts, suggestions or feedback.
Functions
The following key roles and the teams that report into them:
Chief Customer Officer
Director of Marketing / CMO
Head of Customer Experience
Chief Retail Officer
Director of Retail Strategy
Director of Retail Development
Chief Operating Officer (COO)
Chief Commercial Officer
Head of Merchandising
Head of E-commerce
Director of Customer Relations
Latest Content
Press ReleaseFootfall hit by late Easter
11 Apr 2025
Associate InsightInside B&Q’s shift to AI-driven paid media
03 Apr 2025- Member Access
ArticleSurvey Open: HR Benchmark Q1 2025
01 Apr 2025 - Member Access
ArticleRetail Re-imagined 2025
31 Mar 2025 
Associate InsightFacial recognition in retail: 5 key considerations
27 Mar 2025
Press ReleaseConsumer confidence stabilises as Gen Z prepare to spend
20 Mar 2025
Press ReleaseQuarter of a million retail jobs lost in five years
20 Mar 2025- Member Access
BlogBank of England Q1 2025: Key Takeaways
20 Mar 2025 
Associate InsightNavigating around risk in social retail
28 Feb 2025
Associate InsightHealth-conscious Britain: The UK’s Health & Wellness boom revealed
28 Feb 2025
Upcoming Events
EventExternal EventTransform Your Career with Digital Product Management
22 April 202512:00
EventRoundtableRetailer Green Claims Forum: Unifying Marketing, Compliance and Sustainability Teams
24 April 202511:00Teams
EventWebinarWhy DEI Matters in Todays’ Climate
29 April 202513:00
EventMasterclassLearning ProgrammeMaximising Performance through Belonging
14 May 2025The Form Rooms
EventExternal EventWebinarFrom Search to Sale: How AI drives consumer discovery and retail spend
22 May 202512:00Webinar
EventExternal EventAccelerate Your Success with AI Transformation
27 May 202512:00
EventLearning ProgrammeBRC Leaders Summer School 2025
10 June 2025Ashridge House, Berkhamsted- EventExternal Event
Unlock Data Engineering Excellence
24 June 202512:00 
EventRoundtableBRC - Bank of England Directors' Round Table
25 September 202512:30
EventMasterclassLearning ProgrammeSustainability Masterclass: Developing and delivering your strategy
07 October 202509:00The Form Rooms
What our members say
The BRC allows a fiercely competitive sector to come together on some of the most important issues of the day. When it focuses on the long term topics that require well considered political and legal change it is at its most effective.
The BRC is invaluable in bringing retailers together to discuss crucial topics and then lobby the retailer message to government on our behalf. The BRC’s media presence and focus on promoting the interests of retailers allows us to align on issues impacting the sector.
A very effective business network that provides insight and coordinates industry opinion.
The BRC continues to do an excellent job of supporting the retail sector and its individual members on a wide variety of issues.
Adds a lot to our business, great sounding board, very well connected and able to influence.
A positive and considered voice for our industry, useful learning/ business-focused communities that help our team in their roles, and data insights that help us benchmark our performance.
Community Manager
Kris Hamer PhD
Director of Insight, BRC
Kris leads the BRC insight offer for its members and subscribers. He joined the BRC in 2022, having worked within the industry for over 25 years. Kris started his career on the shop floor at Tesco and Waitrose and subsequently led insight and operational change teams at major UK retailers including Asda and SSP Group. He has a PhD in applied statistics from a study on retail data and is a visiting fellow of Henley Business School.
Kris is a champion of the opportunities the industry provides to people of all backgrounds and is passionate about simplifying complexity that enables understanding and drives action.
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