BRC Leadership Essentials for Executive & Personal Assistants
A two-month virtual programme for Executive and Personal Assistants in retail. Build leadership confidence, communication impact and people skills.
Who's the Leadership Essentials for?
This programme is designed for Executive Assistants and Personal Assistants working in retail who want to:
- Build confidence in leading and influencing without formal authority
- Communicate with more credibility and impact, particularly with senior leaders
- Develop practical people management skills such as coaching, feedback and delegation
- Connect with a peer network facing the same challenges
No previous leadership training is required.
What you'll gain
Leadership confidence
<p>Developed in a way that is directly relevant to the EA and PA role</p>
Communication and influencing skills
<p>For working with senior stakeholders, colleagues and cross-functional teams</p>
Practical people skills
<p>Including feedback, delegation and coaching conversations</p>
A peer network
<p>Learn alongside other EAs and PAs, sharing experiences, challenges and practical solutions</p>
Recognition
<p>A digital BRC badge on successful completion</p>
Programme structure
The programme follows a Prepare → Apply → Reflect flow, with each module supported by a live virtual group session.
- Prepare Learning content is released after each Action Learning Group for you to work through at your own pace.
- Apply Complete the tasks within the content and put them into practice in your day-to-day role.
- Reflect Use your workbook and the Action Learning Group to reflect on what you've learnt, and hear how others have approached the same challenges.
- Live Action Learning Groups run for 75 minutes at the end of each module. This is a facilitated space to discuss what worked, what didn't, and how you'll apply the learning next.
Expect to spend around 1–2 hours a week on the programme.
Modules at a glance
Module 1 — Foundations of Good Leadership
Explore what good leadership looks like in practice, including self-awareness, confidence and accountability, and the role EAs and PAs play in supporting and enabling effective leadership across the business.
Module 2 — Communication and Influence
Develop clear, confident and adaptable communication skills. You'll explore how to build credibility, influence appropriately, manage expectations and communicate effectively with senior leaders, colleagues and stakeholders.
Module 3 — People Management Basics
Build practical people management foundations, including coaching conversations, giving feedback, delegation, prioritisation and supporting others to deliver effectively.
Ready to build your leadership confidence?
Places on the September cohort are limited. Book now to secure your place, or get in touch with the BRC Learning team if you'd like to talk it through first.