Peak Trading: Market Trends and Shopper Behaviour Across the Golden Quarter
This session will examine 2024 and 2025's Golden Quarter performance and what it means for the period ahead.
This event is open to BRC Retail Members.
Black Friday no longer marks the start of peak trading - it reshapes the whole quarter around it. Discounting begins earlier, spending shifts, and increasingly consumers delay purchases in expectation of lower prices.
This session will examine 2024 and 2025's Golden Quarter performance and what it means for the period ahead, covering:
- Market performance through the Black Friday to Cyber Monday window
- How trading held up in the weeks leading up to Christmas
- Where growth came from across categories and channels
- Alongside this, we'll explore consumer behaviours around Black Friday.
This session is aimed at consumer, marketing, insight, and commercial professionals from BRC Retail Members, and will also provide opportunity for Q&A and discussion.
Register now
Meet the Speakers
Tina Spooner
Strategic Insight Manager, BRC
Tina is Strategic Insight Manager at the BRC, ensuring retail members derive maximum benefit from our insight offering.
She has over 20 years experience working in the retail industry, having previously worked at Forrester Research and IMRG.
Harvir Dhillon
Lead Economist & Market Intelligence Manager
Harvir is Lead Economist & Market Intelligence Manager at the BRC, focussing on the big trends within the retail sector and the macroeconomy more broadly. Primarily leading on our Shop Price Index and Economic monitors, he also leads the BRC’s HR Benchmark and Payments surveys. He closely monitors economic activity, the retail labour market and the cost of living in the UK.
Join Communities for invites to events like this
Our Communities are the mechanism to unlock the value of BRC membership. They’re free to join for all employees of BRC members - whether a retailer, trade association or associate member.