Responsible AI use in the hospitality sector

This event is hosted by BRC Associate Member, Moore Kingston Smith.
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AI is rapidly becoming part of day-to-day operations across the hospitality sector. From improving guest experience and streamlining processes to supporting recruitment and marketing, the opportunities are clear.

However, much of the current conversation focuses on how to use AI, rather than how to use it responsibly.

As adoption accelerates, hospitality businesses are increasingly exposed to new risks – from data protection and bias to governance, controls and accountability.

Join us for this practical and focused session where we explore what responsible AI use looks like in the hospitality sector, and how to put the right framework in place to support it.

What we will cover

  • how AI is currently being used across hospitality businesses
  • the opportunities and efficiencies it can unlock
  • the key risks and exposures organisations should be aware of
  • the importance of proportionate AI governance based on your level of use
  • what good looks like in practice, including reference to recognised frameworks such as ISO guidance
  • where AI and data protection overlap, including considerations for areas such as recruitment and employee data

Rather than a theoretical discussion, this session will take a practical approach, helping you understand what steps are appropriate for your organisation and where to start.

Who should attend

  • finance leaders and CFOs
  • HR and people teams
  • operations and commercial leaders
  • anyone responsible for risk, compliance or data

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