This article is provided by BRC Associate Member, Dayrize
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Dayrize, a leader in sustainability analytics, proudly announces the launch of Product Claims, an innovative solution enabling businesses to showcase their environmental impact with precision and confidence. Designed to meet growing demands for transparency and sustainability, Product Claims delivers independently verified metrics that empower businesses to communicate their environmental commitments while gaining a competitive edge.

Credible Metrics Across Key Impact Areas

Product Claims provides comprehensive assessments across three critical dimensions:

  • Carbon Emissions (CO₂e KG): Quantifying greenhouse gas emissions throughout the entire product lifecycle.
  • Land Use (m²): Measuring surface area used, considering both intensity and regional biodiversity sensitivity.
  • Water System Impact (Litres): Assessing water stress and depletion linked to supply chains.

These validated metrics, aligned with global standards such as LCA ISO 14044, ISO 14040, and the GHG Protocol, ensure businesses can confidently demonstrate their sustainability efforts while aligning with industry benchmarks.

Why Dayrize Product Claims Matter

  • Drive Revenue and Engage Conscious Consumers: As consumer preferences shift toward eco-friendly products, Product Claims helps brands stand out and foster loyalty, ultimately boosting sales.
  • Enhance Credibility with Verified Data: Verified, data-driven metrics showcase brands’ genuine commitment to sustainability, building trust with stakeholders and customers alike.
  • Meet Growing Demands for Transparency: With over 75% of corporations prioritizing sustainability in procurement, Product Claims equips businesses to exceed market expectations and regulatory requirements.

Austin Simms, CEO of Dayrize, commented:

Sustainability has evolved from a nice to have  into a business imperative. With Product Claims, we’re empowering companies to position sustainability as a value driver rather than a business cost.

– Austin Simms, CEO, Dayrize

 

About Dayrize

Dayrize is the #1 product sustainability software platform, trusted by some of the world’s leading retailers and brands. With over 30 million products assessed, Dayrize has the world’s largest database of product impact analytics.

Our intelligent AI-driven platform empowers businesses to unlock the value of sustainability analytics at scale by providing accurate, independently certified insights aligned with global standards. From carbon baselining and regulatory reporting to product-level impact analytics and data maturity analysis, Dayrize helps businesses assess, augment, and connect their sustainability data seamlessly—no spreadsheets or tech integrations required.

For enquiries, please contact: John Kirwan

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