True, the retail and consumer specialist investment and innovation firm, has announced a partnership with the British Retail Consortium (BRC), the lead trade association for UK retailers. This collaboration will allow BRC members to access cutting-edge technology and foster innovation through True's expertise and network.

Making the right choices about which technologies best support business needs has never been harder or more mission-critical for retailers. True has developed a new offering, Amplify, in response to this, to help retailers find technology that works for them.

Amplify provides retail brands with a shortcut to technology that is proven to work. It is powered by True’s expertise and experience from investing in and growing technology start-up businesses, its deep sector research, and technology successes with its corporate partners in the retail industry.

The partnership has great potential for supporting the transformation of retail. By combining the BRC's industry expertise with True's investment and innovation capabilities, both organisations aim to empower retailers, help drive growth, and foster a culture of technological advancement. This begins with a series of roundtable events for BRC members on accessing better technologies.

Matt Truman, Co-founder and Executive Chair at True, said:

Our focus is on democratising access to technology innovation for retail and consumer businesses – helping winning tech to travel farther and wider. By joining forces with the BRC, we aim to facilitate greater collaboration between consumer brands, retailers, and technologies. The BRC is a force for positive change, and we are thrilled to be able to provide value to its members.

Helen Dickinson, Chief Executive of the British Retail Consortium, said:

Our partnership with True aligns perfectly with the BRC's purpose of making a positive difference to the industry and our goal to help our members maximise the opportunities presented by digital transformation. It paves the way for greater access to proven tech that will help accelerate that transformation and empower our member businesses.