Designing Fulfilment Models that Deliver for Customers
This event is open to BRC Members.
Today’s shoppers expect broader product ranges, competitive pricing, seamless experiences, and faster fulfilment, all with minimal effort. To meet these demands, retailers are rethinking and optimising their fulfilment strategies to improve agility, reduce errors and accelerate speed to market.
In this webinar, we're joined by speakers from Advanced Supply Chain Group and Lacoste to explore how retailers can evolve their fulfilment operations to enhance customer experiences. Lacoste will speak through their real-world case study in reducing its speed to market from 10-14 days to just 3-4 days.
Attendees will gain practical insights into fulfilment models, technologies and processes, helping retailers remain competitive in a rapidly changing landscape.
Agenda
11.00 Introduction & Setting the Scene
Welcome and opening remarks
- Tina Spooner, Strategic Insight Manager, BRC
11.05 Customer Case Study: Advanced Supply Chain + Lacoste
- Stuart Greenfield, UK and EU Sales Director, Advanced Supply Chain
- Matthew Blackmore, Senior Director, Lacoste
Join Advanced Supply Chain and Lacoste as they explore how fulfilment strategies are evolving to meet rising customer expectations, support multi-channel growth, and improve operational efficiency.
- Building Retailer-Friendly Marketplace Fulfilment for a Multi-Channel World. Discover how Lacoste and Advanced Supply Chain have adapted their fulfilment models to support marketplace selling and dropshipping. Learn how they maintain inventory visibility, improve stock availability, and ensure products remain retail-ready to support rapid delivery and a seamless customer experience.
- Adapting to the Rise of Collection and Drop-Off Preferences. Consumer expectations continue to evolve. Hear how Lacoste and Advanced Supply Chain are enhancing fulfilment and returns through click-and-collect, parcel lockers, out-of-home delivery networks, and convenient drop-off locations. Explore how these approaches improve convenience for customers while helping retailers control costs.
- The Future of Marketplace Fulfilment: Intelligent Returns and Dynamic Routing. Explore the next generation of fulfilment and returns management. Learn how real-time inventory visibility, dynamic routing, AI-driven decision making, and connected logistics networks can streamline operations, accelerate the return of stock to saleable inventory, and support both cost reduction and sustainability goals.
11.45 Q&A Session
- Open floor for questions
- Interactive discussion and practical insights from Lacoste and Advance Supply Chain
11.55 Closing Remarks
Key takeaways and concluding reflections
Closing thoughts and thank you
- Tina Spooner, Strategic Insight Manager, BRC
Meet the Speakers
Tina Spooner
Strategic Insight Manager
Tina has over 20 years research experience in the UK retail industry, having worked with senior retailers across traditional and online retail organisations.
Prior to joining the BRC she was an Advisor on the Digital Business Council at Forrester Research, and also worked at IMRG where she launched the UK’s first Online Sales Benchmark.
Stuart Greenfield
UK and EU Sales Director, Advanced Supply Chain Group Ltd
Leveraging over 20 years of expertise in the supply chain industry, Stuart confidently collaborates with businesses to tackle the foremost challenges of multichannel sales operations. This involves minimising margin dilution, expertly optimising stock inventory management, and strengthening supply chain resilience.
Matthew Blackmore
Senior Director, Lacoste
More than 15 years’ experience in business leadership, operations and brand management with global consumer companies. Matt’s broad experience has spanned supply chain & logistics, merchandising, e-commerce, planning and product innovation.
KEY TAKEAWAYS
- Understand how fulfilment strategies are evolving to meet customer demand for faster deliveries, wider product choice and convenience.
- Discover practical ways to build agile, efficient and customer-focused fulfilment models.
- Learn about how data and end-to-end visibility can enhance fulfilment performance and customer experience across every channel.
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