The launch of Opening Shift gained wall to wall coverage in the media including...
Media Interviews
BRC CEO Helen Dickinson, spoke to BBC News at 5.30am. This was clipped and repeated throughout the day.
DWP Secretary of State, Pat McFadden, discussed Opening Shift and the BRC's involvement on his morning media round, which included:
- Times Radio at 7am
- Sky News at 7.15am
- BBC Breakfast at 7.35am
- LBC at 7.50am
- Today at 8.20am
- Good Morning Britain at 8.40am
The story also got good pickup in national papers...
- Mirror – https://www.mirror.co.uk/money/burnham-neets-jobs-tesco-greggs-37636810
- Independent - https://www.independent.co.uk/news/business/jobs-tesco-john-lewis-neets-universal-credit-opening-shift-b3046243.html
- City AM - https://www.cityam.com/tesco-and-boots-lead-100000-jobs-pledge-to-tackle-youth-unemployment-crisis/
- Daily Telegraph – https://www.telegraph.co.uk/business/2026/09/08/retailers-to-offer-work-experience-to-100000-young-benefits/
- Guardian – https://www.theguardian.com/society/2026/sep/08/uk-retailers-placements-young-people-out-of-work-john-lewis-m-and-s
- The Times – print only
- The Standard - https://www.standard.co.uk/news/politics/tax-rises-reverse-budget-national-insurance-employers-jobs-neets-b1296116.html
- LBC (online) - https://www.lbc.co.uk/article/work-experience-universal-credit-youngsters-5Hjdh7N_2/
- Politico - https://www.politico.eu/newsletter/london-playbook/milibands-israel-reset/
