From Green Claims Risk to Retail Readiness: Preparing for the ECGT Directive
This event is open to all.
The EU’s Empowering Consumers for the Green Transition (ECGT) Directive is reshaping how organisations can communicate environmental information to consumers, including green claims and sustainability labels. From 27 September 2026, the rules will apply to products on shelf and websites targeted to EU consumers. For UK retailers selling into Europe, the challenge is not only legal compliance, but how to continue communicating climate action in a way that is clear, credible and commercially effective.
In this session, the Carbon Trust will explore what the ECGT means in practice for retailers and set out a pragmatic route from product footprinting to assurance, to consumer-facing communication through labelling. Designed for retailers navigating climate, compliance and customer communication challenges, this webinar combines regulatory context with practical next steps relevant to food retail.
In Partnership with
What the session will cover
• What the ECGT Directive means for your current claims, labels and customer communications
• How consumer expectations are evolving at the point of purchase
• Step-by-step approach: footprinting → assurance → communication
• The role of credible, certified labels in reducing risk and building trust
• Practical actions retailers can take now ahead of September 2026
Who should attend
• Sustainability professionals
• Brand, marketing and communications teams
• Category and own-brand leads
Why attend
• Understand how the ECGT will impact your current claims and labels
• Learn how to communicate climate action confidently under increased scrutiny
• Gain practical insights to align compliance with commercial impact
Meet the Speakers
Tracey Banks
Climate Action Programme Manager | BRC
Tracey leads our work under the Climate Action Roadmap, coordinates signatories’ work under each pathway and engagement with the key partners.
James Dunlop
Senior Manager, The Carbon Trust
James is a Senior Manager within the Carbon Trust’s Agriculture & Retail team and delivers a wide range of carbon reporting and decarbonisation support services to UK retail clients. James is a Chartered Engineer with 25 years of engineering and project management experience and leads on Scope 1&2 Decarbonisation strategy for the Carbon Trust.
Vivien Mc Ewen
Carbon Footprint Label Programme Manager, Carbon Trust
Vivien is the Carbon Footprint Label Programme Manager at the climate consultancy the Carbon Trust working closely with consumer-facing companies across a wide variety of sectors. She guides companies through the complexities of externally communicating climate action, ensuring they navigate the rapidly evolving regulatory landscape while meeting growing consumer demand for transparency.
Paschalena Mavrou
Manager and Technical Assurance Lead, Carbon Trust
Paschalena is a Manager and Technical Assurance Lead at the Carbon Trust. She leads assessments of carbon footprinting models and individual product footprints primarily in the agricultural and packaging sectors. She holds an Engineering Doctorate and plays a leading role in the management and continuous improvement of the Carbon Trust Assurance services.
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