Experian
address Cardinal Place
6th Floor
80 Victoria Street
London
SW1E 5JL

We help retailers truly understand, connect with, and engage their audience by providing deep consumer insights. Whether it's demographics, research, or behavioural analysis, we give you the actionable information you need to make smarter marketing and location decisions, both in the UK and globally.

In today's digital world, where privacy is key, we help you make the most of your customer data. Our addressability and digital linkage solutions intelligently connects identity data points to enable retailers to maximise their first-party data, scale digital campaigns and measure results effectively.

How We Support Retailers

  • Consumer and Segmentation Insights: Our ConsumerView database is the foundation of our geo-demographic segmentation tools, including Mosaic and Mosaic Shopper. These ready-made segmentations allow retailers to tap into rich consumer profiles for targeted marketing. If you need something more tailored, we also offer custom segmentation solutions to meet your specific needs.
  • Consumer Dynamics: Understand how and where your customers transact. Our Spend Insights, built from millions of debit and credit transactions across thousands of brands, gives you a clear picture of consumer spending behaviour. Additionally, our Mobility Insights offer granular insights into visitors and geographic locations, helping you see where your customers are going and when.
  • Location Planning: Make confident decisions about where to open or optimise stores. Our tools like Location Analyst and GOAD give you the insights you need to choose the best locations and plan your retail footprint effectively.
  • Digital Audiences: Find and connect with your target audience across different channels. With Experian Digital Audiences, you can build and activate well-defined audience segments based on in-depth consumer data.


Partner with us, and let's work together to make your retail strategies a success.

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