BRC and Google Interactive Breakfast - Transforming Retail Marketing with Generative AI

14 May, 2024, 08:30 - 11:00 | The Form Rooms

- The event is exclusive to BRC Retail Members -

This interactive breakfast event is an opportunity for our customer, technology, and operations communities to network with peers and learn about the latest developments to capture digital and omnichannel growth. We will delve into Conversational Commerce, exploring how AI-powered technologies can deliver personalised shopping experiences, enhancing customer engagement and creating seamless interactions across various platforms.

Discussions will include automation approaches to constructing product catalogues to drive impact throughout the shopping funnel as well as on accelerating content development through the generation of text, images, and soon-to-be-available videos, for each marketing channel.

We will explore how to unlock personalisation at scale, enabling retailers to deliver tailored creative and catalogue/site content, that enhances customer experiences and drives measurable commercial results.

Don't miss this opportunity to stay ahead of the retail transformation curve and network with your peers and thought leaders in this space.